Herbivore, a cult-favorite prestige skincare brand, announced that it has received a $15M Series A investment led by Silas Capital, a venture and growth equity firm.

Silas Capital has unique experience in accelerating growth for the next generation of consumer brands.

Founded in 2011 by Alex Kummerow and Julia Wills out of their Seattle kitchen, Herbivore offers an assortment of non-toxic, therapeutic products crafted with its iconic minimalist aesthetic. A social media darling, its line of 35+ SKUs ranges from skincare to bath & body, formulated with pure, active, highly concentrated vitamins, minerals and botanicals.

The company currently sells through more than 500 doors globally, including prominent retailers such as Nordstrom, Credo, Space NK, Carbon Beauty, Follain and the industry leader Sephora — where it launched in 2015 and now represents one of the retailer’s fastest growing and most productive skincare brands.

Alex Kummerow, CEO, Herbivore, says, “Skincare was the initial category to embrace clean beauty, and Herbivore was one of the original brands helping to pioneer that movement. Having bootstrapped the business to date, we are eager to leverage this capital infusion to expand our manufacturing capabilities and increase brand awareness through digital and in-store marketing.”

Julia Wills, co-CEO and chief creative officer, adds, “This is a tremendously exciting time for Herbivore. With Silas and S1 Fund on board, along with our highly talented and growing executive leadership team and staff, we are well-positioned for strategic and meaningful growth as we continue to solidify our standing as a category leader in clean skincare.”

Silas focuses on category leading brands — and its current investments include ILIA Beauty, HATCH, Boll & Branch, Bellroy, Casper, Naadam, Summersalt and Lord Jones.